Digitalisation of SMEs
The most important driving forces behind the digitalisation of small and medium-sized enterprises are a willingness to grow and the entrepreneur’s own interest in and attitude towards the opportunities that digitalisation offers.
The driving forces behind the digitalisation of small and medium-sized enterprises were revelead in a study by Elisa and the Federation of Finnish Enterprises in autumn 2016.Digitalisation is by no means solely for startup companies in the technology industry: the results show that already-established companies that are seeking growth can best utilise digitalisation.
The digitalisation goals of companies are linked to sales and marketing, the customer experience and the development of their business processes. In addition, SMEs are strongly investing in digital marketing and the social media.
Compared to the past, the use of basic virtual working solutions, such as smartphones, remote access and cloud services, has strongly increased as well.
The study shows that many successful companies that are satisfied with their current status have not kept up with developments in digitalisation. Another alarming finding is that only one in ten companies has studied how digitalisation could provide them with new business opportunities. Previous studies also support this finding.
Elisa and the Federation of Finnish Enterprises ordered the study in August and September 2016 to find out what the attitude is among SMEs towards digitalisation and how the companies utilise a variety of digital tools. 730 entrepreneurs who employ 1–50 people replied to the survey. Read more (in Finnish).