Located in the heart of Helsinki, on Aleksanterinkatu street across from Stockmann, Elisa Kulma provides a view of how innovative services can become a part of everyday life in Finland.
Early this summer, we launched a service that has never been seen in Finland. Located in the heart of Helsinki, on Aleksanterinkatu street across from Stockmann, Elisa Kulma literally provides a view of how innovative services can become a part of everyday life in Finland.
Elisa Kulma is a new kind of meeting place that is intended for everyone interested in new things and perspectives. You can participate in the events in person or online. Elisa Kulma is also a store that provides the newest devices, subscriptions and services. You can also order devices or services online and pick them up at Elisa Kulma.
During the first six months of its operations, many things were done in Elisa Kulma for the first time in Europe. The OnePlus 3T smartphone and OURA wellbeing ring were available at Elisa Kulma before they were officially launched in Europe. Furthermore, Kulma was the first to sell UBTECH robots, which teach programming.
Another first in Northern Europe is Pepper, the humanoid robot that serves customers at Elisa Kulma and has a special role for the online store’s Click & Collect customers.
Even though Elisa Kulma offers all of the same products and services as the Elisa online store plus products you cannot get anywhere else, it is much more than just a store. Elisa Kulma raises current themes related to recreation, culture and technology, and provides a launching pad for new innovations.
For example, Elisa Kulma’s “Tunne peli” (Feel the Game) pilot project was the first project in the world to measure the feelings of football players when they score. The project was concluded at a football match between HIFK and HJK in September. The audience could use a mobile application to see in real-time a visualisation of what was going on in the mind of HIFK Fotboll player Tommi Vesala.
Elisa Kulma’s year concluded with a “crazy hologram gig”: throughout December, people walking along Aleksanterinkatu could see Mikael Gabriel performing as a hologram in the window of Elisa Kulma.
Elisa Kulma recruited four enthusiastic and imaginative people to assist in finding something new and interesting. The selected advisors will provide us with new content and viewpoints close to the people. Read more here (in Finnish).
To learn more about Elisa Kulma and its events, please visit http://kulma.elisa.fi/ (in Finnish).